Skip to content
Official Strong By Rucci logoSTRONG BY RUCCIBUILT AROUND REAL LIFE Book a Discovery Call
CoachingStrong for Life
Ongoing online coaching · Adults over 40

Strong
for Life.

Keep building strength, confidence
and a body you feel good in.

I’ll give your training direction, tell you what needs work and help you keep going when life gets busy. You do the work; I’ll coach you through it.

Join directly or continue after The 12-Week Comeback.

Dan Rucci, founder and strength coach
Clear direction. Room for real life.

You do the training.
I’ll help you make it count.

You’re willing to put the effort in. You want to know you’re doing the right things and getting somewhere with it. That’s where I come in.

I’ll review your training, give you honest feedback and adjust the plan as your needs change. We’ll stay in touch through the app. Strong for Life doesn’t include scheduled calls.

New to coaching?

Start from where you are.

You can start with me here, whether you’re new to the gym or have trained for years. If you’re happy following a plan and getting your feedback through the app, we can make this work.

Finishing The Comeback?

Keep your progress going.

When you complete The Comeback, you automatically move into Strong for Life with strength coaching + nutrition at $99/week AUD, inc GST. I’ll shape your next phase around your goals, with your training, nutrition and weekly feedback continuing. Scheduled coaching calls finish with The Comeback.

Included in both options

Ongoing coaching.
Personal attention.

Personalised training

I’ll assess where you’re at, build your programme around your goals and equipment, and give you exercise instructions. I’ll keep adjusting it as we go.

A plan for busy weeks

When time is tight, I’ll help you work out what to prioritise so you can keep training.

Weekly check-ins

You fill in a form. I read it and reply with feedback, advice and a clear focus for the week ahead.

Support when you miss a check-in

I’ll still check the training information I have and send advice based on your recent progress and what’s happening for you.

Technique feedback

Send me up to two exercise videos per week. I’ll give you feedback so you know what to work on.

Weekday messaging

Ask me when something isn’t clear. I answer messages Monday–Friday, with replies within two business days.

Choose your level of support

Your training. Your goals.
The support that suits you.

We’ll talk through what you need on your discovery call. I’ll help you choose.

Strong for Life

Strength coaching

$79/ weekAUD, inc GST

I’ll take care of your programme and help you stay accountable to the work.

  • All training and support inclusions above
  • Weekly review of your training and progress
  • No personalised nutrition coaching

No fixed term · One week’s notice to cancel

Book a Discovery Call
Strong for Life

Strength + nutrition

$99/ weekAUD, inc GST

I’ll coach your nutrition alongside your training, so we can work on both together.

  • Everything in strength coaching
  • Goal-based macro targets, or a simple food diary to start
  • Nutrition feedback and adjustments in your weekly check-in

No fixed term · One week’s notice to cancel

Book a Discovery Call

All prices AUD, inc GST. Fully online. No scheduled calls included. Gym membership is separate.

Progress that fits real life.

Read client stories ↗
Rob Hennessy training in October 2026
Online coaching · Rob Hennessy

The scale bounced. Rob didn’t.

I’ve coached Rob through busy work periods, travel and moving. By 11 October 2026, he was 14.4 kg below his March peak.

Read Rob’s story →
Jason Cockman deadlifting in the gym
Online coaching · Jason Cockman

Strong at 56. Built for the long term.

I’ve helped Jason build his training since his return to bench pressing in March 2023. He benched 102.5 kg in 2025. At 56, his October 2026 training includes squat triples up to 120 kg and three sets of three deadlifts at 140 kg.

Read Jason’s story →
A rhythm you can build on

Train. Check in. Keep moving forward.

01

Follow your plan.

Do your sessions, log what you’ve done and send me questions or exercise videos when you need feedback.

02

Tell me how it’s going.

Tell me what went well and what got in the way. We’ll cover nutrition too when it’s included.

03

Get personal guidance.

I’ll read your update, give you a clear focus and change the plan where it needs changing.

Your questions, answered.

Why should I pay for ongoing coaching when I could just follow a training program?

You absolutely could. There are plenty of good, inexpensive programs. What I’ve learnt from around 15 years of coaching is that knowing what to do and consistently doing it are two different things.

With Strong for Life, I review your progress, give you feedback and adjust your training as your goals and circumstances change. Your weekly check-in gives us a chance to work through what’s going well and what’s getting in the way.

That ongoing guidance and accountability is what you’re paying for: someone paying attention and helping you keep building strength, fitness and confidence alongside the rest of your life.

Do I have to complete The Comeback first?

No. You can start with me here. We’ll talk through your goals, where you’re at and the support you want on your discovery call.

Can I join if I’m new to the gym?

Yes. I’ll build your programme around your experience, equipment and time, with instructions for your exercises. You can ask me questions and send videos through the app. If you’d like scheduled video calls too, I’ll talk you through The Comeback.

Are check-ins calls, and what if I miss one?

Check-ins are weekly forms, not calls. I reply with personalised feedback. If you don’t submit the form, I still send guidance based on your available information. Strong for Life doesn’t include scheduled calls.

What does the nutrition option include?

I’ll set macro targets around your goals, or start with a simple food diary if tracking is new to you. I’ll review your nutrition alongside your training in your weekly check-in, with advice and adjustments as needed.

What happens when I finish The Comeback?

You automatically continue in Strong for Life with strength coaching + nutrition at $99/week AUD, inc GST, paid weekly after you complete The Comeback. Your personalised training, nutrition support, weekly form check-ins, technique feedback and weekday messaging continue. Scheduled coaching calls finish with The Comeback.

There’s no fixed term for Strong for Life, and you can cancel with one week’s notice. If you don’t want to continue after The Comeback, give me at least two weeks’ notice before your finish date. Agreed Comeback suspensions extend the finish date and delay the transition by the same amount.

Am I locked into a contract?

There’s no fixed term. You can cancel with one week’s notice.

Can I pause my coaching?

Yes. Give at least one week’s notice. Suspensions are taken in whole-week blocks, and both coaching and payments pause during that time.

Prefer a structured starting phase with calls?

Explore The 12-Week Comeback.

I’ll guide your training and nutrition, with four scheduled video calls across the 12 weeks.

Explore The Comeback

Let’s build your next chapter.

Book a call and tell me what you want to get out of your training. I’ll help you work out which level of support makes sense.

Book a Discovery Call