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Official Strong By Rucci logoSTRONG BY RUCCIBUILT AROUND REAL LIFE Book a Discovery Call
Online coaching for adults over 40

Feel stronger.
Look better.
Feel like you again.

You want to feel good in your body again. I’ll help you get stronger, feel more confident and make training part of your life. We’ll build a plan you can actually stick with.

Dan Rucci, founder and strength coach
Coaching with me, Dan RucciOnline coaching worldwideRemedial massage in North Beach, Perth

Let’s find what works for you.

Personalised online coachingWorldwide

Your goals.
A clear way forward.

Never trained before? Getting back into it? I’ll meet you where you are and give your training some direction. You bring the effort. I’ll bring the plan, feedback and support.

The 12-Week Comeback

I’ll guide your training and nutrition, with four scheduled video calls across 12 weeks. Then coaching automatically continues in Strong for Life with nutrition. See the Comeback page for ongoing pricing and cancellation details.

Strong for Life

I’ll keep your training moving forward with feedback, adjustments and accountability through the app.

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Hands-on treatmentNorth Beach

Remedial
Massage

Come and see me in North Beach, Perth. I’ll listen to what’s going on and tailor the session to what you need—whether that’s targeted treatment or time to unwind.

  • Remedial massage
  • Swedish massage
  • Combination treatments
  • Targeted dry needling, where appropriate
Explore Remedial Massage

Progress in real life.

Read client stories ↗
Rob Hennessy training in October 2026
Online coaching · Rob Hennessy

The scale bounced. Rob didn’t.

I’ve coached Rob through busy work periods, travel and moving. By 11 October 2026, he was 14.4 kg below his March peak.

Read Rob’s story →
Jason Cockman deadlifting in the gym
Online coaching · Jason Cockman

Strong at 56. Built for the long term.

I’ve helped Jason build his training since his return to bench pressing in March 2023. He benched 102.5 kg in 2025. At 56, his October 2026 training includes squat triples up to 120 kg and three sets of three deadlifts at 140 kg.

Read Jason’s story →
A quick hello from me.
Meet your coach

Hi, I’m Dan.

I’m 48, a coach, a husband and a dad. I train because I want to be strong, feel good and keep doing the things I enjoy. I know you’ve got a life outside the gym too. My job is to help you make progress without taking that life over.

More about me ↗

Let’s work out what suits you.

Tell me where you’re at, what you want to change and what keeps getting in the way. I’ll give you an honest view of how I can help and which option makes sense for you.

Book a Discovery Call
Beyond the website

More from me on Instagram.

Follow @strongbyrucci